Rachel: Smack Deli is the little sister to the Burger & Lobster family, offering a selection of lobster rolls and sides to take out or eat in.
Like most new trendy eateries in London, our queue expectations were bleak. However my colleagues and I were greeted by a friendly host, a massive wall sized menu and served immediately. The ordering experience is similar to Shake Shack (Covent Garden), you place your order, find a table and wait patiently for your buzzer to drive you insane before collecting your food. Smack Deli have tables across two floors, so we found a spot with relative ease and I soon found my way to the bar to collect my prosecco.
I opted for the Seven Samurai roll– tempura lobster, Japanese mayo, Japanese cabbage, cucumber, pickled ginger and spring onion. With a portion of courgettes fries and prosecco. This set me back around £16, which I felt was quite reasonable for a Friday treat.
Some may find the toppings overbearing but I liked it. The level of spice was welcoming and there wasn’t too much sauce. I would even go to say I preferred it to the brioche option I’ve sampled at Burger and Lobster. However, I would love to try this little roll warm. The courgette fries were seasoned to perfection, but the portion size could have been bigger (I might be biased as I was slightly hungover).
The setting was lovely, albeit a little dark. There are lots of little weird and wonderful things to observe round the restaurant, adding to its character. It felt a bit out of the way though, as it’s location lends itself more to wandering tourists than hungry mouths in Soho and Fritrovia but it is definitely worth trying if you are in the area.
FYI: The bar is downstairs, you are welcome :)
See the full menu here